Congratulations! You’re about to be a guest on the Show.
There’s just a few details to cover, and one surprise.
First, send Frank a photo. Formal is ok, but a picture of you doing something you love is better. This photo of Boston Bikes’ Nicole Freedman is a good example.
Second, all interviews are done via Skype. It’s how the calls are recorded. It’s free, so sign up right now. Send Frank your Skype account name; he’s ‘fxpeters’.
To sound your best you’ll want an external microphone.
Yes I know, your laptop has a built-in mic, but it won’t sound as good in the final product, especially if you’re one of several guests on the Show. So invest in a microphone.
If you’ve got a Mac then these earbuds with the built-in mic will work ok.
The better option is to get the Logitech USB headset microphone; you’ll sound like a pro and remember, only 10,000 of your peers around the world will be listening.
You’ll also sound best if you’re at your desk, somewhere quiet.
I recently did a short interview with Vancouver angel investor Mike Volker as he drove to the office. It was novel, but if you listen you’ll understand: the audience will only listen to a few minutes of low quality audio.
Lastly, let’s discuss preparation.
Surprise, I advise no preparation! If you’re on the Show to discuss worldwide statistical trends in transportation alternatives, ok then, bring along a cheat sheet, but most of the time we’re simply chatting about the unique characteristics of your community, your best practices or something else that you already know inside and out.
Maybe this preparation advice is more directed at me. I look back at the times when I was most prepared, and I can hear it in the interview later — I miss opportunities to pursue interesting aspects of our discussion because I’m thinking of my next question instead of really listening to my guest. Don’t let this happen to you; stay loose.
Do come on the Show prepared to tell a story. Share something you’ve learned, maybe the hard way. It’s human nature; we all love a good story.
The best preparation is to listen to a recent Show. You’ll get an idea of the back and forth nature of the conversation and you’ll know some of the recent topics others are discussing, so spend some time listening in before it’s your turn.